tradestand

And just like that, we’re into the second month of 2024! This year is just galloping away with us (in a good way) with so many exciting plans finally coming to fruition. It’s the result of a lot of hard work and dedication, and Laurie could easily use another four (or more) hours in each day to get everything done. As we write this blog, she’s just back from Spoga Horse in Germany, where we were lucky to be featured on the Charles Owen stand as part of their Innovation Hub. Spoga Horse is the leading trade fair for the global equestrian industry, and it gathers the most incredible array of businesses for three days in Cologne to share their latest innovations and products.

It’s safe to say that when Laurie first dreamt up her idea for quick release reins to improve our safety in the saddle, she hoped and dreamt that one day she would be able to share them somewhere like this. But for that dream to come true alongside a brand as well-known and respected as Charles Owen is just the most amazing result. Laurie had a fantastic time and has come away with lots of ideas and even more plans for the future of FR Vincitore. The event was a also a rare chance to meet entrepreneurs and innovators at all sorts of different stages of their journeys and all with a shared passion - horses. So, a big thank you to everyone who came to see our safety reins and had such lovely things to say about them.

Now that Laurie’s made it back to the FRV office and regrouped, it’s time for the next challenge! We’ve got our heads down and are busy planning for a very exciting marker in our journey - the first ever stand-alone FR Vincitore trade stand! The branding looks fantastic, and we’re thrilled to be able to take our reins to events where riders can see them in person. Plus, our first event is less than a month away. We’ll be taking the trade stand to the National Equine Show which is being held at the NEC in Birmingham on the 2nd and 3rd of March.

This show is aimed at the horse-loving public and it’s the perfect place to discover new products for you and your beloved horse. You’ll find us at booth number H44, so if you’re planning to come along then make sure you come and say hello! It’s a wonderful chance to see how we’ve combined top notch safety features with high-quality leather and exceptional craftsmanship.  We’ll be taking our full product range of quick-release safety reins - the original FR Vincitore, our Eventer reins with safety grip panels, and our new Libre reins. The latter have rubber reins which we know lots of you wanted, so we look forward to seeing how they go down! Laurie will be on the stand both days, ready and waiting to show you how they work and answer any questions.

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