Say hello to our FR Vincitore retailers!

Say hello to our FR Vincitore retailers!

Those of you who have followed our story for a while will know that FR Vincitore is a true ‘passion project’. Laurie saw a problem that she knew needed to be fixed and worked, tested and refined her idea until she had a solution. That problem was that reins needed to be secure for riders to communicate with their horse, but that unbreakable link was problematic when the reins got caught - or the rider was tangled in them. Laurie witnessed a few accidents involving those scenarios, and that sparked our journey.

Today, we’re known and loved by riders for our quick-release reins. Reins that are just as stylish, high quality and grippy as normal reins, but that come apart in a moment if needed. Laurie has worked incredibly hard to get the word out there about what we do, and now it’s time for the next stage of our brand. While our full range of reins, the FR Vincitore Original, Eventer and Libre reins, are all available on our website, we’re proud to share the details of our retailers with you.

Being stocked at a range of different equestrian retailers means that we can reach even more people. And that’s important to us for several reasons! Not just so that we’re able to stay profitable and trading, but so that more people can learn about quick-release reins and add them to their safety kit! Our reins are suitable for training at home in all disciplines and they’re FEI, BE and BS-approved for competition days too. So, without further ado, here are the different retailers who stock our reins:

Charles Owen

Our association with leading British riding helmet brand Charles Owen started when we were the first brand to be part of the Innovation Hub. This is a business accelerator set up by Charles Owen to support people with ideas to improve the safety of horses and riders but need some help to develop it into a product and reach consumers. Now, we’re proud to be stocked on the Charles Owen website alongside their riding hats, jockey skulls and body protectors.

Houghton Country

Houghton Country is a specialist equestrian and country brand with both an online shop and a huge purpose-built store just outside of Newcastle-upon-Tyne. Houghton Country stocks a huge range of leading brands and up and coming names, including LeMieux, Ariat and Horseware and… FR Vincitore! They opened their shop in 2016 and it’s become a real destination shop for horse owners around across the north of England and the Scottish borders.

GS Equestrian

GS Equestrian is an online equestrian brand with a website offering hassle-free shopping for a wide range of high-quality clothing, equipment, nutrition and pet supplies. The brand is based in Devon and sells to customers across the UK and around the world, helping our reins reach horse riders in a range of countries.

Craftwear Equestrian

Craftwear Equestrian is an online family saddlery that focuses on excellent customer service and high-quality items for horse owners and riders. Founded by riders who understand how important it is that kit, clothing and tack work well and last a long time, Craftwear Equestrian is the perfect home for our high quality quick-release reins!


Our final retailer - for now! - is Agrihealth, who carry our reins in the Republic of Ireland and Northern Ireland. Agrihealth is an animal health and equipment supplier, and their website is a one-stop shop for everything from bits and curry combs to riding boots and our quick-release safety reins.

We’re always interested in speaking to new retailers about stocking our reins, so please don’t hesitate to get in touch to learn more about our products and what makes them totally unique!