We are over the moon to share our latest product with you all, the FR Vincitore Eventer Reins, and they are the cherry on the cake of an amazing 2023. We’ve had a brilliant year so far, rebranding to become FR Vincitore, working with the legend that is equine scientist Dr. David Marlin on industry research, being part of the new Charles Owen Innovator Hub and now launching a brand new product! We wanted to share the product development process that our founder Laurie goes through when she’s more working on new reins for our customers, and tell you all about the new Eventers Rein, just in case could make it onto your Christmas list this year…
The FR Vincitore product development process
When Laurie decided she needed to do something about riders getting tangled in reins by inventing a safety rein, she didn’t go it alone. Laurie knew how important it would be that the reins worked completely as normal except when something or someone was caught in them. That meant 99.9% of the time they would need to allow a rider to take a firm contact, steer, ride over drop fences, hold a bucking or strong horse and even stop a pony diving for grass with a young rider! But, if there was ever a need, they had to be able to come apart in a split second to release a tangled rider or horse. That’s why Laurie partnered with a team of product testing experts at AMRC Cymru, which is part of the University of Sheffield’s Advanced Manufacturing Research Centre. Laurie took her prototype connector and developed it with the experts there, who extensively tested the reins at a state-of-the-art advanced manufacturing facility. The result is a patented FR Vincitore quick release connector that’s incredibly effective and very subtle.
Taking a patented idea to market
Laurie’s original focus was on creating reins for children and teenagers - after all, the whole project was a response to seeing children getting caught in reins! But the idea proved popular with riders of all ages, so she quickly developed different versions of the connector for people in three weight categories. These have been a great success, with riders loving the top quality reins crafted from English leather with a choice of connector weights and colours. So why did Laurie decide to develop even more reins? Well, as you’d expect from someone who is so focused on serving riders and keeping them safe, Laurie was listening to you - our customers.
You loved the quick release connector that keeps you safe if you take a tumble or your horse gets caught, but some of you wanted something more… Our riders who enjoy galloping and jumping across country as part of eventing, hunting, team chasing - or even for regular fun rides and hunter trials - wanted something a little more grippy. A sweaty horse, wet and muddy day or just tired arms can all leave you needing a rein with extra grip to help you keep a good contact. So, Laurie went back to the drawing board and decided to develop reins that give riders extra grip compared to the original FR Vincitore reins.
A new design with extra grip
Just like she did with the first round of product developments, Laurie ensured that the new Eventers Rein combined the patented quick-release connector with the same top quality manufacturing and materials riders want from their tack. That means that whatever your discipline, you can choose to ride with peace of mind... So, if you want grippy rubber coating and hand holds along the reins to ensure mud, sweat and even pouring rain can’t disrupt your ride, make sure you check out the new Eventers Rein. They’re available in pony, cob and full size in black or Havana brown leather and choose from a chrome or gold connector.
We’re thrilled to have come such a long way in a short time and already have huge plans for 2024 and beyond - make sure you come along for the ride!